Etisalat reveals major rebrand in cryptic open letter
Etisalat is celebrating its 50th birthday this year following its inception back in 1976.
Etisalat has penned an open letter to its customers that indicates it may be reverting back to its old branding.
The UAE telecommunications operator is celebrating 50 years in business this year.
The company struck a nostalgic tone when reflecting on the last 50 years via a post on X.
Etisalat has been a key component in the growth of the UAE over the last half-century, and will be a key pillar in its success going forward.
In a cryptic post on X, the telecommunications company said: “For fifty years, Etisalat has grown alongside the UAE. As we begin our next 50, we do it under the name where it all started. We are Etisalat. We always have been. We always will be.”
The post on X doesn’t make any reference to e&, which is the brand it adopted back in 2022.
It would suggest that it may abandon e& and return to Etisalat across all its branding.
Arabian Business has contacted e& for more clarity on the open letter published via X, but all the indicators would point to e& returning to its original name of Etisalat.
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